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If you want to set the format used to render the date, use OConv's branch option, which looks like this "[SRP_DATE,<branch>]". In this case, <branch> will be any value you would have passed to the Format service's Format parameter. For example, you can use "[SRP_DATE,Long]" to use the culture's long format, or "[SRP_DATE,MM/DD/YYYY h:mm:ss tt]" to set a custom format.
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